Ohio’s cannabis market is just beginning — but does early entry really guarantee access to capital? This panel brings together investors and capital advisors to share what they’re looking for in new-market operators, what “investor-ready” really means, and how entrepreneurs can position themselves for funding in a risk-averse landscape. Learn how to turn timing, structure, and strategy into an investable story.

Ohio’s cannabis market is still taking shape — and that creates both opportunity and uncertainty for operators aiming to scale. In this session, experienced in-state businesses share how they’re planning for long-term growth while adapting to shifting regulations, market structure, and consumer behavior. Learn how to build with flexibility, invest with foresight, and position your business to lead as the rules and landscape continue to evolve.

As deep discounting increasingly shapes Ohio’s cannabis landscape, companies face the challenge of innovating pricing strategies that capture market share without eroding brand value or profitability. This session dives into leadership approaches for balancing short-term competitive pricing with long-term business sustainability.

Ohio’s adult-use cannabis market faces one of the strictest advertising environments in the country, with heavy restrictions limiting traditional marketing, promotions, and events. This panel brings together brands and retailers to discuss how to navigate these barriers creatively and effectively. Learn actionable strategies to engage consumers, build your brand, and drive sales without relying on conventional advertising channels.

With rescheduling, banking reform, and the Farm Bill all in play, federal decisions are set to reshape the foundation of U.S. cannabis. This panel offers an insider’s look at what’s next in D.C. and how Ohio’s businesses can align their strategy, compliance, and advocacy to stay ahead of national change.

As pre-rolls enter Ohio’s cannabis market, retailers and brands face both excitement and obstacles. From consumer education and communication hurdles to early supply chain challenges at the retail level, the rollout has tested how quickly the market can adapt. Yet in one of America’s most populated states, the upside is undeniable. This panel explores how you can overcome the barriers to awareness and availability, while positioning pre-rolls as a growth engine for your business and a key driver of consumer adoption.

In Ohio’s young cannabis market, long-term retail success depends on the ability to connect people, products, and consumers into a single strategy. The right team on the ground builds the customer experience that earns trust — a critical advantage against illicit operators and smoke shops offering unregulated alternatives. At the same time, retailers who understand and anticipate product trends can strengthen those consumer relationships while driving sales. This panel brings it all together, showing how talent, trust, and trends work in concert to create resilient and profitable retail operations.

Kentucky’s medical cannabis market is just opening its doors, but the real challenge comes after the first sales are made. How can operators turn early momentum into durable market share, and how can financial partners evaluate which businesses are positioned to scale? This panel brings together operators and capital experts to explore strategies for patient retention, supply chain stability, and smart capital deployment—while keeping an eye on how today’s decisions can set the stage for tomorrow’s expansion, including the potential path toward adult use.

As Ohio’s cannabis industry matures, the intersection of policy and profit has never been more critical. Operators are adapting to consumer protection measures, limited marketing flexibility, and shifting financial realities that directly impact margins and growth. Join Ohio market leaders as they unpack how Ohio’s evolving rules are shaping not only the consumer experience but the sustainability of the state’s cannabis landscape.

Ohio’s cannabis market is still defining itself, but shifting regulations only add to the challenge for cultivators trying to establish consistency and trust. This panel explores how operators can maintain product quality, adapt as rules evolve, and position themselves as reliable partners to consumers and retailers alike.