Blazy Susan founder wunderkind Will Breakell is redefining cannabis culture. A Virginia Military Institute graduate turned entrepreneur, Breakell launched a premier lifestyle brand after transforming a cluttered coffee table into a sleek, spinning smoking organizer, known as the Blazy Susan. What started as a clever solution to accoutrement clutter quickly evolved into a complete product line with over 400 SKUs.


Blazy Susan sparked an explosively popular trend of pink rolling papers that were initially released to support breast cancer research in honor of Breakell's mother, who is a breast cancer survivor.


As one of the fastest-growing private companies in the U.S., ranking #382 on the Inc. 500, and #2 in its category, Blazy Susan is leading a visual and cultural shift in cannabis accessories. With 38.3% retail growth in 2024, Breakell’s customer-first approach and vibrant, expressive aesthetic continue to resonate with a growing community.


In addition to creating an accessories and lifestyle brand, Blazy Builds also creates retail buildouts and experiential marketing activations for companies such as Modello and Pacifico, at events including Coachella and MJBizCon, where a Blazy Builds-designed booth won the Most Creative Booth award in 2024.


Breakell is heavily involved in the research and development of every product Blazy Susan brings to market.