- This exclusive event, centered on strategic networking, provides an opportunity to forge lasting business connections...all in a single day.
- Hear directly from leading industry professionals through high-impact education to help navigate the intricacies and obstacles of Ohio.
- Acquire Insider insights on the impact Federal Rescheduling will have on the Ohio market.
- Leave empowered with a actionable roadmap to grow your business, fueled by the knowledge and connections you’ve made.
"IgniteIt events are the most valuable networking experiences I’ve encountered in cannabis. I’ve engaged in a number of strategic partnerships as a result of the connections I’ve made, and the educational discussions provide actionable insights from other operators." - Lauren Carpenter, CEO, Embarc
"It’s not a finance show, it's a community. A room full of people who’ve been through it, sharing what they know. And that’s what makes this event matter." - Dee Sidhu, CMO, Humboldt Family Farms
"The relationships that I formed at the conference have led to valuable partnerships with people I may not otherwise have met. The combination of a decision-maker–rich audience and high-quality content makes this an essential event." - Wes Hein, Co-Founder, Mammoth Distribution

Monday, November 3
Westin Cincinnati Downtown By Marriott
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Dispensary Owners & Buyers
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Cannabis Brand Executives
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Regulatory & Operations Experts
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Investors & Financial Institutions
| Monday, November 3, 2025 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 8:00 AM - 9:00 AM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 9:00 AM - 9:05 AM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 9:05 AM - 9:25 AM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 9:25 AM - 9:55 AM | Ohio’s cannabis market is just beginning — but does early entry really guarantee access to capital? This panel brings together investors and capital advisors to share what they’re looking for in new-market operators, what “investor-ready” really means, and how entrepreneurs can position themselves for funding in a risk-averse landscape. Learn how to turn timing, structure, and strategy into an investable story. Joseph Lustberg, Upwise Capital Steven Ernest, Chicago Atlantic Heather Leitelt, Wright-Patt Credit Union Scot Crow, Dickinson Wright Marc Claybon, Crowe | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 9:55 AM - 10:25 AM | Adrienne Robbins, OHCANN Representative Jamie Callender, Ohio House of Representatives Senator Bill DeMora, 25th Senate District of Ohio Senator Shane Wilkin, Ohio 17th Senate District | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 10:25 AM - 10:55 AM | Ohio’s cannabis program is shifting from rulemaking to execution. Regulators and legal voices unpack what is working, where operators still struggle, and what tweaks could improve compliance, advertising, and enforcement. Practical guidance for year two: fewer surprises, clearer standards, and a market built for stability and growth. David Bowling, OHCANN Thomas Haren, Frantz Ward Greg May, Ice Miller LLP Andrew Makoski, Ohio Division of Cannabis Control | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 10:55 AM - 11:35 AM | Ohio’s cannabis market is still taking shape — and that creates both opportunity and uncertainty for operators aiming to scale. In this session, experienced in-state businesses share how they’re planning for long-term growth while adapting to shifting regulations, market structure, and consumer behavior. Learn how to build with flexibility, invest with foresight, and position your business to lead as the rules and landscape continue to evolve. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 11:35 AM - 12:00 PM | As deep discounting increasingly shapes Ohio’s cannabis landscape, companies face the challenge of innovating pricing strategies that capture market share without eroding brand value or profitability. This session dives into leadership approaches for balancing short-term competitive pricing with long-term business sustainability. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 12:00 PM - 1:00 PM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1:00 PM - 1:30 PM | Ohio’s adult-use cannabis market faces one of the strictest advertising environments in the country, with heavy restrictions limiting traditional marketing, promotions, and events. This panel brings together brands and retailers to discuss how to navigate these barriers creatively and effectively. Learn actionable strategies to engage consumers, build your brand, and drive sales without relying on conventional advertising channels. Melissa Merse, Ascension Biomedical Lisa Weser, Trailblaze PR Travis Scadron, Surfside Stella Morrison, CannaContent Tiana Arriaga, Standard Wellness | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1:30 PM - 1:50 PM | With rescheduling, banking reform, and the Farm Bill all in play, federal decisions are set to reshape the foundation of U.S. cannabis. This panel offers an insider’s look at what’s next in D.C. and how Ohio’s businesses can align their strategy, compliance, and advocacy to stay ahead of national change. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1:50 PM - 2:20 PM | Pre-rolls are entering Ohio with high demand and early hurdles. This session shows retailers and brands how to educate consumers, steady the supply chain, and turn pre-rolls into a reliable growth engine that boosts adoption, basket size and repeat purchases. James Keyes, The Classic Events Dr. Roz McCarthy, Black Buddha Cannabis Chris Violas, Blaze James Troja, JointCommerce Keith Scott II, Royal Blunts | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2:20 PM - 2:40 PM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2:40 PM - 3:10 PM | In Ohio’s young market, retail wins by aligning people, products, and customers into one strategy. Learn how hiring and training build trusted experiences that compete with illicit and smoke shop alternatives, and how reading product trends deepens loyalty and lifts sales. Build resilient, profitable stores. Carla Davidson, AYR Wellness Gyen Musgrave, Canopy USA Angela Pih, POINT BRAND Zach Bradford, Ohio Cannabis Company Spencer Scott, Dutchie | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 3:10 PM - 3:40 PM | Kentucky’s medical program is opening, and the real work starts now. Learn how operators can convert early momentum into durable share through patient retention, stable supply chains, and smart capital. Investors get a framework to spot scalable teams and plan for a potential adult-use future. Leah Lakarosky, nuEra Cannabis Dan Mason, Traditional Bank Rachelle Gordon, GreenState John Sullivan, Cresco Labs Malina Dumas, Dentons | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 3:40 PM - 4:20 PM | As Ohio’s cannabis industry matures, the intersection of policy and profit has never been more critical. Operators are adapting to consumer protection measures, limited marketing flexibility, and shifting financial realities that directly impact margins and growth. Join Ohio market leaders as they unpack how Ohio’s evolving rules are shaping not only the consumer experience but the sustainability of the state’s cannabis landscape. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 4:20 PM - 5:00 PM | Ohio’s cannabis market is still defining itself, but shifting regulations only add to the challenge for cultivators trying to establish consistency and trust. This panel explores how operators can maintain product quality, adapt as rules evolve, and position themselves as reliable partners to consumers and retailers alike. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 5:00 PM - 5:05 PM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 5:05 PM - 6:05 PM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||

Westin Cincinnati Downtown by Marriott - Cincinnati, OH
Designed with your wellbeing in mind, the Westin Cincinnati Downtown hotel balances modern amenities with an outstanding location overlooking historic Fountain Square, in the heart of Cincinnati's bustling central business district and convenient to downtown's vast array of shops, museums, theaters, celebrated sports stadiums, and downtown Cincinnati restaurant offerings - making it the perfect venue for an IgniteIt Cannabis Market Spotlight event.
Address: 21 E. 5th Street, Cincinnati, Ohio, USA, 45202
Premier Partners















































































