Market Spotlight: Ohio
Market Spotlight: Ohio
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IgniteIt Presents

Market Spotlight: OHIO

November 3rd, 2025

After SOLD OUT events in California & New Jersey, IgniteIt brings its regional Market Spotlight series to Ohio!

This targeted, one-day event offers a rare opportunity to talk to, learn from, and network with the most important players in the Ohio cannabis market.

This November is the perfect time to reconnect with industry pros and discuss the market’s new outlook.

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What's The Big Deal?
  1. This exclusive event, centered on strategic networking, provides an opportunity to forge lasting business connections...all in a single day.
     
  2. Hear directly from leading industry professionals through high-impact education to help navigate the intricacies and obstacles of Ohio. 
     
  3. Acquire Insider insights on the impact Federal Rescheduling will have on the Ohio market.
     
  4. Leave empowered with a actionable roadmap to grow your business, fueled by the knowledge and connections you’ve made.
Don't take it from us, listen to the experts:

"IgniteIt events are the most valuable networking experiences I’ve encountered in cannabis. I’ve engaged in a number of strategic partnerships as a result of the connections I’ve made, and the educational discussions provide actionable insights from other operators."  - Lauren Carpenter, CEO, Embarc

"It’s not a finance show, it's a community. A room full of people who’ve been through it, sharing what they know. And that’s what makes this event matter." - Dee Sidhu, CMO, Humboldt Family Farms

"The relationships that I formed at the conference have led to valuable partnerships with people I may not otherwise have met. The combination of a decision-maker–rich audience and high-quality content makes this an essential event."  - Wes Hein, Co-Founder, Mammoth Distribution

Monday, November 3

Westin Cincinnati Downtown By Marriott
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Who should attend?
Are you ready to cultivate growth in the cannabis industry? Join us!

This event is the ultimate gathering for entrepreneurs, investors, and professionals looking to thrive in the cannabis market.
  • Dispensary Owners & Buyers

  • Cannabis Brand Executives

  • Regulatory & Operations Experts

  • Investors & Financial Institutions

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Experience previous Market Spotlight events in New Jersey and California.
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2025 Speakers
Our list of speakers, sponsors and attendees is growing every day. Take a look at some of our confirmed speakers.
Senator Bill DeMora
Senator Bill DeMora
Senator
25th Senate District of Ohio
Senator Shane Wilkin
Senator Shane Wilkin
Senator
Ohio 17th Senate District
Representative Jamie Callender
Representative Jamie Callender
State Representative
Ohio House of Representatives
Hannah Costigan
Hannah Costigan
Director of Education & Community Outreach
Kentucky Office of Medical Cannabis
Gibran Washington
Gibran Washington
CEO
Ethos Cannabis
Trip McDermott
Trip McDermott
Chief Operating Officer
Verano
Nicole Stark
Nicole Stark
CEO
Bloom Medicinals
Richie Proud
Richie Proud
Chief Executive Officer and Director
iAnthus
Angela Pih
Angela Pih
Founder
POINT BRAND
Trent Woloveck
Trent Woloveck
Chief Strategy Director
Jushi
Laurie Parfitt
Laurie Parfitt
Founder & CEO
LKP Impact Consulting
Nevil Patel
Nevil Patel
CEO
Shangri-La
David Haley
David Haley
CEO
Ancient Roots Ohio
Joseph Lustberg
Joseph Lustberg
Managing Partner
Upwise Capital
Leah Lakarosky
Leah Lakarosky
CFO
nuEra Cannabis
Rachelle Gordon
Rachelle Gordon
Editor
GreenState
Elliot Lane
Elliot Lane
President & Co-Founder
IgniteIt
Patrick Lane
Patrick Lane
CEO
IgniteIt
Lisa Weser
Lisa Weser
Founder
Trailblaze PR
Melissa Merse
Melissa Merse
Managing Partner
Ascension Biomedical
Carla Davidson
Carla Davidson
Regional Director of Retail
AYR Wellness
Gyen Musgrave
Gyen Musgrave
Regional Director of Retail
Canopy USA
Scot Crow
Scot Crow
Partner
Dickinson Wright
Stella Morrison
Stella Morrison
Founder
CannaContent
Mike Goral
Mike Goral
Partner
Verdant Strategies
Dan Mason
Dan Mason
President
Traditional Bank
Stacy Litke
Stacy Litke
VP, Banking & Financial Services
Green Check
Chris Violas
Chris Violas
CEO
Blaze
Bradley Clark
Bradley Clark
Managing Attorney
KY Cannabis Law Group
Heather Leitelt
Heather Leitelt
Manager, MRB Program
Wright-Patt Credit Union
James Keyes
James Keyes
Owner
The Classic Events
Dr. Roz McCarthy
Dr. Roz McCarthy
CEO
Black Buddha Cannabis
Steven Ernest
Steven Ernest
Director
Chicago Atlantic
Swati Gupta
Swati Gupta
founder/ceo
moondustusa
Jesse Alderman
Jesse Alderman
Partner; Co-Chair, Cannabis & Hemp Group
Foley Hoag LLP
Adrienne Robbins
Adrienne Robbins
Deputy Executive Director
OHCANN
David Bowling
David Bowling
Executive Director
OHCANN
Edward Schmults
Edward Schmults
CEO
Firelands Scientific
Alex Sandorf
Alex Sandorf
CSO
Lighthouse Sciences
Emilie Ramach-Kelleher
Emilie Ramach-Kelleher
VP
BeneLeaves
Danielle Bernstein
Danielle Bernstein
President
LAURELCREST
Geoff Korff
Geoff Korff
CEO
Galenas
avatar
Louis Farkas
Founder
Farkas Farms
Lenny Berry
Lenny Berry
Founder | CEO
Ohio Cannabis Health and Business Summit | OCHBS
Marc Claybon
Marc Claybon
Principal
Crowe
Lo Friesen
Lo Friesen
Founder & CEO
Treehaus
Travis Scadron
Travis Scadron
EVP, Business Development
Surfside
Jim Higdon
Jim Higdon
Co-founder, Chief Communications Officer
Cornbread Hemp
James Troja
James Troja
CEO
JointCommerce
Marina Mikkelsen
Marina Mikkelsen
Director of Cultivation
GrowGeneration
Zach Bradford
Zach Bradford
Co-Owner
Ohio Cannabis Company
Jared Maloof
Jared Maloof
CEO
Standard Wellness
Malina Dumas
Malina Dumas
Partner
Dentons
David Belsky
David Belsky
CEO
FlowerHire
John Sullivan
John Sullivan
Executive Vice President, Government & Public Affairs
Cresco Labs
Anthony Riley
Anthony Riley
CEO
Ohio Cannabis Live
Tim Johnson
Tim Johnson
Founder / CEO
Cannabis Safety First LLC
Tiana Arriaga
Tiana Arriaga
VP of Product & Marketing
Standard Wellness
Thomas Haren
Thomas Haren
Partner | Chair, Cannabis Law Practice Group
Frantz Ward
Greg May
Greg May
Of Counsel
Ice Miller LLP
avatar
Andrew Makoski
Chief Legal Counsel
Ohio Division of Cannabis Control
avatar
Spencer Scott
CRO
Dutchie
Keith Scott II
Keith Scott II
Business Development Manager
Royal Blunts
Josh Brook
Josh Brook
Ohio Market Partner
Flowhub
November 3rd Agenda
Monday, November 3, 2025
8:00 AM - 9:00 AM
REGISTRATION + NETWORKING
 
 
 
 
 
 
 
 
9:00 AM - 9:05 AM
Opening Remarks
 
Elliot Lane, IgniteIt
Patrick Lane, IgniteIt
Opening Remarks
 
 
 
 
 
9:05 AM - 9:25 AM
Advocating for Ohio: The Voice, The Vision, and The Work Ahead
 
Tim Johnson, Cannabis Safety First LLC
Anthony Riley, Ohio Cannabis Live
Advocating for Ohio: The Voice, The Vision, and The Work Ahead
Advocating for Ohio: The Voice, The Vision, and The Work Ahead
 
 
 
 
9:25 AM - 9:55 AM
Early In = Well Funded? How You Can Attract Investment in Ohio’s Emerging Cannabis Market

Ohio’s cannabis market is just beginning — but does early entry really guarantee access to capital? This panel brings together investors and capital advisors to share what they’re looking for in new-market operators, what “investor-ready” really means, and how entrepreneurs can position themselves for funding in a risk-averse landscape. Learn how to turn timing, structure, and strategy into an investable story.

Joseph Lustberg, Upwise Capital
Steven Ernest, Chicago Atlantic
Heather Leitelt, Wright-Patt Credit Union
Scot Crow, Dickinson Wright
Marc Claybon, Crowe
Early In = Well Funded? How You Can Attract Investment in Ohio’s Emerging Cannabis Market
Early In = Well Funded? How You Can Attract Investment in Ohio’s Emerging Cannabis Market
Early In = Well Funded? How You Can Attract Investment in Ohio’s Emerging Cannabis Market
Early In = Well Funded? How You Can Attract Investment in Ohio’s Emerging Cannabis Market
Early In = Well Funded? How You Can Attract Investment in Ohio’s Emerging Cannabis Market
 
9:55 AM - 10:25 AM
Inside the Statehouse: An Firsthand Look At the Future Cannabis Legislation in Ohio
 
Adrienne Robbins, OHCANN
Representative Jamie Callender, Ohio House of Representatives
Senator Bill DeMora, 25th Senate District of Ohio
Senator Shane Wilkin, Ohio 17th Senate District
Inside the Statehouse: An Firsthand Look At the Future Cannabis Legislation in Ohio
Inside the Statehouse: An Firsthand Look At the Future Cannabis Legislation in Ohio
 
 
 
 
10:25 AM - 10:55 AM
From Rules to Reality: The Next Phase of Ohio Cannabis Implementation

Ohio’s cannabis program is shifting from rulemaking to execution. Regulators and legal voices unpack what is working, where operators still struggle, and what tweaks could improve compliance, advertising, and enforcement. Practical guidance for year two: fewer surprises, clearer standards, and a market built for stability and growth.

David Bowling, OHCANN
Thomas Haren, Frantz Ward
Greg May, Ice Miller LLP
Andrew Makoski, Ohio Division of Cannabis Control
From Rules to Reality: The Next Phase of Ohio Cannabis Implementation
From Rules to Reality: The Next Phase of Ohio Cannabis Implementation
From Rules to Reality: The Next Phase of Ohio Cannabis Implementation
 
 
 
10:55 AM - 11:35 AM
Scaling in Motion: How You Can Build a Lasting Cannabis Business in Ohio’s Evolving Market

Ohio’s cannabis market is still taking shape — and that creates both opportunity and uncertainty for operators aiming to scale. In this session, experienced in-state businesses share how they’re planning for long-term growth while adapting to shifting regulations, market structure, and consumer behavior. Learn how to build with flexibility, invest with foresight, and position your business to lead as the rules and landscape continue to evolve.

Nicole Stark, Bloom Medicinals
Gibran Washington, Ethos Cannabis
Trip McDermott, Verano
Trent Woloveck, Jushi
Marina Mikkelsen, GrowGeneration
Jared Maloof, Standard Wellness
Scaling in Motion: How You Can Build a Lasting Cannabis Business in Ohio’s Evolving Market
Scaling in Motion: How You Can Build a Lasting Cannabis Business in Ohio’s Evolving Market
Scaling in Motion: How You Can Build a Lasting Cannabis Business in Ohio’s Evolving Market
Scaling in Motion: How You Can Build a Lasting Cannabis Business in Ohio’s Evolving Market
Scaling in Motion: How You Can Build a Lasting Cannabis Business in Ohio’s Evolving Market
Scaling in Motion: How You Can Build a Lasting Cannabis Business in Ohio’s Evolving Market
11:35 AM - 12:00 PM
When Discounts Drive Ohio’s Market: How You Can Lead Pricing Innovation Without Sacrificing Long-Term Value

As deep discounting increasingly shapes Ohio’s cannabis landscape, companies face the challenge of innovating pricing strategies that capture market share without eroding brand value or profitability. This session dives into leadership approaches for balancing short-term competitive pricing with long-term business sustainability.

Nevil Patel, Shangri-La
Edward Schmults, Firelands Scientific
Lo Friesen, Treehaus
Josh Brook, Flowhub
When Discounts Drive Ohio’s Market: How You Can Lead Pricing Innovation Without Sacrificing Long-Term Value
When Discounts Drive Ohio’s Market: How You Can Lead Pricing Innovation Without Sacrificing Long-Term Value
When Discounts Drive Ohio’s Market: How You Can Lead Pricing Innovation Without Sacrificing Long-Term Value
When Discounts Drive Ohio’s Market: How You Can Lead Pricing Innovation Without Sacrificing Long-Term Value
 
 
12:00 PM - 1:00 PM
Lunch
 
 
Lunch
 
 
 
 
 
1:00 PM - 1:30 PM
Breaking Through the Silence: How You Can Overcome Advertising Barriers to Reach Ohio’s Adult-Use Cannabis Consumers

Ohio’s adult-use cannabis market faces one of the strictest advertising environments in the country, with heavy restrictions limiting traditional marketing, promotions, and events. This panel brings together brands and retailers to discuss how to navigate these barriers creatively and effectively. Learn actionable strategies to engage consumers, build your brand, and drive sales without relying on conventional advertising channels.

Melissa Merse, Ascension Biomedical
Lisa Weser, Trailblaze PR
Travis Scadron, Surfside
Stella Morrison, CannaContent
Tiana Arriaga, Standard Wellness
Breaking Through the Silence: How You Can Overcome Advertising Barriers to Reach Ohio’s Adult-Use Cannabis Consumers
Breaking Through the Silence: How You Can Overcome Advertising Barriers to Reach Ohio’s Adult-Use Cannabis Consumers
Breaking Through the Silence: How You Can Overcome Advertising Barriers to Reach Ohio’s Adult-Use Cannabis Consumers
Breaking Through the Silence: How You Can Overcome Advertising Barriers to Reach Ohio’s Adult-Use Cannabis Consumers
Breaking Through the Silence: How You Can Overcome Advertising Barriers to Reach Ohio’s Adult-Use Cannabis Consumers
 
1:30 PM - 1:50 PM
The Federal Forecast: How National Policy Will Shape the Future of Cannabis in Ohio

With rescheduling, banking reform, and the Farm Bill all in play, federal decisions are set to reshape the foundation of U.S. cannabis. This panel offers an insider’s look at what’s next in D.C. and how Ohio’s businesses can align their strategy, compliance, and advocacy to stay ahead of national change.

Richie Proud, iAnthus
Jesse Alderman, Foley Hoag LLP
Jim Higdon, Cornbread Hemp
The Federal Forecast: How National Policy Will Shape the Future of Cannabis in Ohio
The Federal Forecast: How National Policy Will Shape the Future of Cannabis in Ohio
The Federal Forecast: How National Policy Will Shape the Future of Cannabis in Ohio
 
 
 
1:50 PM - 2:20 PM
Pre-Roll Potential: How You Can Educate Consumers and Unlock Sales in Ohio’s Market

Pre-rolls are entering Ohio with high demand and early hurdles. This session shows retailers and brands how to educate consumers, steady the supply chain, and turn pre-rolls into a reliable growth engine that boosts adoption, basket size and repeat purchases.

James Keyes, The Classic Events
Dr. Roz McCarthy, Black Buddha Cannabis
Chris Violas, Blaze
James Troja, JointCommerce
Keith Scott II, Royal Blunts
Pre-Roll Potential: How You Can Educate Consumers and Unlock Sales in Ohio’s Market
Pre-Roll Potential: How You Can Educate Consumers and Unlock Sales in Ohio’s Market
Pre-Roll Potential: How You Can Educate Consumers and Unlock Sales in Ohio’s Market
Pre-Roll Potential: How You Can Educate Consumers and Unlock Sales in Ohio’s Market
Pre-Roll Potential: How You Can Educate Consumers and Unlock Sales in Ohio’s Market
 
2:20 PM - 2:40 PM
Exclusive Fireside with the Kentucky Office of Medical Cannabis
 
Hannah Costigan, Kentucky Office of Medical Cannabis
Bradley Clark, KY Cannabis Law Group
Exclusive Fireside with the Kentucky Office of Medical Cannabis
Exclusive Fireside with the Kentucky Office of Medical Cannabis
 
 
 
 
2:40 PM - 3:10 PM
Talent, Trust, and Trends: How You Can Strengthen Ohio Cannabis Retail From the Inside Out

In Ohio’s young market, retail wins by aligning people, products, and customers into one strategy. Learn how hiring and training build trusted experiences that compete with illicit and smoke shop alternatives, and how reading product trends deepens loyalty and lifts sales. Build resilient, profitable stores.

Carla Davidson, AYR Wellness
Gyen Musgrave, Canopy USA
Angela Pih, POINT BRAND
Zach Bradford, Ohio Cannabis Company
Spencer Scott, Dutchie
Talent, Trust, and Trends: How You Can Strengthen Ohio Cannabis Retail From the Inside Out
Talent, Trust, and Trends: How You Can Strengthen Ohio Cannabis Retail From the Inside Out
Talent, Trust, and Trends: How You Can Strengthen Ohio Cannabis Retail From the Inside Out
Talent, Trust, and Trends: How You Can Strengthen Ohio Cannabis Retail From the Inside Out
Talent, Trust, and Trends: How You Can Strengthen Ohio Cannabis Retail From the Inside Out
 
3:10 PM - 3:40 PM
Growing With Kentucky: How You Can Turn a Medical Launch Into Long-Term Market Leadership

Kentucky’s medical program is opening, and the real work starts now. Learn how operators can convert early momentum into durable share through patient retention, stable supply chains, and smart capital. Investors get a framework to spot scalable teams and plan for a potential adult-use future.

Leah Lakarosky, nuEra Cannabis
Dan Mason, Traditional Bank
Rachelle Gordon, GreenState
John Sullivan, Cresco Labs
Malina Dumas, Dentons
Growing With Kentucky: How You Can Turn a Medical Launch Into Long-Term Market Leadership
Growing With Kentucky: How You Can Turn a Medical Launch Into Long-Term Market Leadership
Growing With Kentucky: How You Can Turn a Medical Launch Into Long-Term Market Leadership
Growing With Kentucky: How You Can Turn a Medical Launch Into Long-Term Market Leadership
Growing With Kentucky: How You Can Turn a Medical Launch Into Long-Term Market Leadership
 
3:40 PM - 4:20 PM
Shaping the Buckeye Experience: How Consumer Protection and Policy Will Define Retail in Ohio

As Ohio’s cannabis industry matures, the intersection of policy and profit has never been more critical. Operators are adapting to consumer protection measures, limited marketing flexibility, and shifting financial realities that directly impact margins and growth. Join Ohio market leaders as they unpack how Ohio’s evolving rules are shaping not only the consumer experience but the sustainability of the state’s cannabis landscape.

Mike Goral, Verdant Strategies
Alex Sandorf, Lighthouse Sciences
Emilie Ramach-Kelleher, BeneLeaves
Lenny Berry, Ohio Cannabis Health and Business Summit | OCHBS
Stacy Litke, Green Check
David Belsky, FlowerHire
Shaping the Buckeye Experience: How Consumer Protection and Policy Will Define Retail in Ohio
Shaping the Buckeye Experience: How Consumer Protection and Policy Will Define Retail in Ohio
Shaping the Buckeye Experience: How Consumer Protection and Policy Will Define Retail in Ohio
Shaping the Buckeye Experience: How Consumer Protection and Policy Will Define Retail in Ohio
Shaping the Buckeye Experience: How Consumer Protection and Policy Will Define Retail in Ohio
Shaping the Buckeye Experience: How Consumer Protection and Policy Will Define Retail in Ohio
4:20 PM - 5:00 PM
The Buckeye Grow Advantage: How You Can Build Loyalty Through Quality Despite Shifting Regulations

Ohio’s cannabis market is still defining itself, but shifting regulations only add to the challenge for cultivators trying to establish consistency and trust. This panel explores how operators can maintain product quality, adapt as rules evolve, and position themselves as reliable partners to consumers and retailers alike.

David Haley, Ancient Roots Ohio
Danielle Bernstein, LAURELCREST
Geoff Korff, Galenas
Louis Farkas, Farkas Farms
Laurie Parfitt, LKP Impact Consulting
Swati Gupta, moondustusa
The Buckeye Grow Advantage: How You Can Build Loyalty Through Quality Despite Shifting Regulations
The Buckeye Grow Advantage: How You Can Build Loyalty Through Quality Despite Shifting Regulations
The Buckeye Grow Advantage: How You Can Build Loyalty Through Quality Despite Shifting Regulations
The Buckeye Grow Advantage: How You Can Build Loyalty Through Quality Despite Shifting Regulations
The Buckeye Grow Advantage: How You Can Build Loyalty Through Quality Despite Shifting Regulations
The Buckeye Grow Advantage: How You Can Build Loyalty Through Quality Despite Shifting Regulations
5:00 PM - 5:05 PM
Closing Remarks
 
Elliot Lane, IgniteIt
Patrick Lane, IgniteIt
Closing Remarks
 
 
 
 
 
5:05 PM - 6:05 PM
Cocktail Reception
 
 
 
 
 
 
 
 
The Venue

Westin Cincinnati Downtown by Marriott - Cincinnati, OH

Designed with your wellbeing in mind, the Westin Cincinnati Downtown hotel balances modern amenities with an outstanding location overlooking historic Fountain Square, in the heart of Cincinnati's bustling central business district and convenient to downtown's vast array of shops, museums, theaters, celebrated sports stadiums, and downtown Cincinnati restaurant offerings - making it the perfect venue for an IgniteIt Cannabis Market Spotlight event.

Address: 21 E. 5th Street, Cincinnati, Ohio, USA, 45202

Book Your stay
Directions
Parking is available at 
Fountain Square North Parking Garage
(0.1 Miles)

Premier Partners

Sponsors
Associated
Blaze
Crowe
Dickinson Wright
Dope SEO
Dutchie
Elevated / HydroBuilder Holdings
Flowhub
Foley Hoag
Green Check Verified
GrowGeneration
HARA Supply
JointCommerce
Laurelcrest
Leaflink
Lighthouse Sciences
Melt To Make
Moondust USA
Surfside
Upwise Capital
Verdant Strategies
Weedmaps
Trusted Partners
'68 Partners
Beard Bros Pharms
Black Buddha Cannabis
Cannabis Distributors Association
Cannabis Safety First
cannabis Tech Today
Cannabiz Media
Canna Mgt
Frantz Ward
House of Ambassadors
Hybrid Marketing
Kentucky Cannabis Industry Alliance
Latinas in Cannabis
MedicateOH
Minorities for Medical Marijuana
NCIA
The Canna Boss Babes
Women Grow
Women's Cannabis

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