As pre-rolls enter Ohio’s cannabis market, retailers and brands face both excitement and obstacles. From consumer education and communication hurdles to early supply chain challenges at the retail level, the rollout has tested how quickly the market can adapt. Yet in one of America’s most populated states, the upside is undeniable. This panel explores how you can overcome the barriers to awareness and availability, while positioning pre-rolls as a growth engine for your business and a key driver of consumer adoption.