Market Spotlight: New Jersey 2026
Market Spotlight: New Jersey 2026
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February 10th, 2026

Last year's NJ Spotlight event SOLD OUT with an oversubscribed audience of more than 500 attendees!

This targeted, one-day event offers a rare opportunity to talk to, learn from, and network with the most important players in the one of the most exciting cannabis markets in the country.

Start 2026 off on the right foot and supercharge your company's path to success with this fast paced, hard-hitting, and invaluable event

Register Now

JUST ANNOUNCED – Licensed Operators receive a special discount on registration - email Events@igniteit.com for access.

What's The Big Deal?
  1. This exclusive event, centered on strategic networking, provides an opportunity to forge lasting business connections...all in a single day.
     
  2. Hear directly from leading industry professionals through high-impact education to help navigate the intricacies and obstacles of California. 
     
  3. Acquire Insider insights on the impact Federal Rescheduling will have on the California market.
     
  4. Leave empowered with a actionable roadmap to grow your business, fueled by the knowledge and connections you’ve made.
Don't take it from us, listen to the experts:

"IgniteIt events are the most valuable networking experiences I’ve encountered in cannabis. I’ve engaged in a number of strategic partnerships as a result of the connections I’ve made, and the educational discussions provide actionable insights from other operators."  - Lauren Carpenter, CEO, Embarc

"It’s not a finance show, it's a community. A room full of people who’ve been through it, sharing what they know. And that’s what makes this event matter." - Dee Sidhu, CMO, Humboldt Family Farms

"The relationships that I formed at the conference have led to valuable partnerships with people I may not otherwise have met. The combination of a decision-maker–rich audience and high-quality content makes this an essential event."  - Wes Hein, Co-Founder, Mammoth Distribution

Tuesday, February 10, 2026

Westin Jersey City
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Who Should Attend?
Are you ready to cultivate growth in the cannabis industry? Join us!

This event is the ultimate gathering for entrepreneurs, investors, and professionals looking to thrive in the cannabis market.
  • Licensed Operators

  • Cannabis Brand Executives

  • Regulatory & Operations Experts

  • Investors & Financial Institutions

Gallery
Experience previous Market Spotlight events in New Jersey and California.
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2026 Speakers
Our list of speakers, sponsors and attendees is growing every day. Take a look at some of our confirmed speakers.
Tahir Johnson
Tahir Johnson
CEO
Simply Pure Trenton
Laurie Parfitt
Laurie Parfitt
Founder & CEO
LKP Impact Consulting
Jason Wild
Jason Wild
Chairman of the Board
TerrAscend
Joseph Lustberg
Joseph Lustberg
CEO
UPWISE CAPITAL
Rachelle Gordon
Rachelle Gordon
Editor
GreenState
Trent Woloveck
Trent Woloveck
Chief Strategy Director
Jushi
Stella Morrison
Stella Morrison
Founder
CannaContent
Jeff Guillot
Jeff Guillot
Founder
Guillot Consulting
Swati Gupta
Swati Gupta
Founder and CEO
Moondust USA
Jeff Freeman
Jeff Freeman
Co-Founder & CCO
Mfused
Dr. Roz McCarthy
Dr. Roz McCarthy
Founder & CEO
Black Buddha Cannabis, M4MM
Lou Magazzu
Lou Magazzu
Managing Member
Law Offices of Louis N. Magazzu
Jeffrey Dunetz
Jeffrey Dunetz
Partner
Highgate Capital Partners
Cy Scott
Cy Scott
Co-Founder & CEO
Headset
Sarah Trent
Sarah Trent
CEO
Valley Wellness
Howard Lee
Howard Lee
CEO
SōRSE Technology
Faye Coleman
Faye Coleman
Co-Founder & CEO
Pure Genesis
Donny Moskovic
Donny Moskovic
Senior Director
Katz & Associates
Susanna Puntel
Susanna Puntel
National Council Member
American Trade Association for Cannabis and Hemp
Kellen O'Keefe
Kellen O'Keefe
VP Of Business Development
Dutchie
Dave Vautrin
Dave Vautrin
CEO
FLUENT Cannabis
Tim Seymour
Tim Seymour
Founder & CIO, Portfolio Manager, $CNBS Amplify Seymour Cannabis ETF.
Seymour Asset Management
Jesce Horton
Jesce Horton
Co-Founder
Grand National
Brett Finkelstein
Brett Finkelstein
Founding Member & Managing Director
Phyto Partners
Kate Miller
Kate Miller
Co-founder + CEO
Miss Grass
Tom Armstrong
Tom Armstrong
Co-founder , COO
Fire & Oak Dispensary ; Franklin Roots Dispensary
Nikolas Komyati
Nikolas Komyati
Partner
Fox Rothschild
Krista Raymer
Krista Raymer
Chief Strategy Officer
C3 Industries
David Holmes
David Holmes
Co-Founder
Clade9
Trip McDermott
Trip McDermott
Chief Operating Officer
Verano
Bran Noonan
Bran Noonan
CEO
OGeez!
Marc Claybon
Marc Claybon
Principal
Crowe
February 10th Agenda
Tuesday, February 10, 2026
7:30 AM - 9:00 AM
REGISTRATION + NETWORKING
 
 
 
 
 
 
 
 
9:00 AM - 9:10 AM
Opening Remarks
 
Elliot Lane, IgniteIt
Patrick Lane, IgniteIt
Opening Remarks
 
 
 
 
 
9:10 AM - 9:20 AM
An Exclusive Look at New Jersey's Cannabis Market, Presented by Headset
 
Cy Scott, Headset
An Exclusive Look at New Jersey's Cannabis Market, Presented by Headset
 
 
 
 
 
9:20 AM - 9:50 AM
Investing Into the Next Chapter: How Federal Change Could Unlock Reinvestment in NJ

Federal policy shifts are poised to fundamentally reshape how capital markets view the cannabis industry, creating new pathways for institutional participation and long-term investment. This panel brings together capital markets leaders to examine how rescheduling, banking reform, and regulatory clarity will influence valuation models, risk assessment, and capital deployment—particularly in markets like New Jersey.

Jeffrey Dunetz, Highgate Capital Partners
Brett Finkelstein, Phyto Partners
Joseph Lustberg, UPWISE CAPITAL
Nikolas Komyati, Fox Rothschild
Marc Claybon, Crowe
Investing Into the Next Chapter: How Federal Change Could Unlock Reinvestment in NJ
Investing Into the Next Chapter: How Federal Change Could Unlock Reinvestment in NJ
Investing Into the Next Chapter: How Federal Change Could Unlock Reinvestment in NJ
Investing Into the Next Chapter: How Federal Change Could Unlock Reinvestment in NJ
Investing Into the Next Chapter: How Federal Change Could Unlock Reinvestment in NJ
 
9:50 AM - 10:15 AM
Inside the NJ Cannabis Regulatory Commission: An Exclusive Fireside
 
Susanna Puntel, American Trade Association for Cannabis and Hemp
Inside the NJ Cannabis Regulatory Commission: An Exclusive Fireside
 
 
 
 
 
10:15 AM - 10:45 AM
The Plant Matters: How Genetics, Terpenes, and Cultivation Strategy Drive Market Advantage

Even in a scaling market, product integrity starts with the plant. How are operators leveraging genetics, terpene profiles, and cultivation techniques to differentiate their products—while still meeting the demands of efficiency, consistency, and growth?

David Holmes, Clade9
The Plant Matters: How Genetics, Terpenes, and Cultivation Strategy Drive Market Advantage
 
 
 
 
 
10:45 AM - 11:05 AM
Morning Keynote
 
 
 
 
 
 
 
 
11:05 AM - 11:30 AM
TBD
 
 
 
 
 
 
 
 
11:30 AM - 12:00 PM
Oversaturation, Solved: The Dispensary Playbook for Smarter Growth in New Jersey

Retail opportunity in New Jersey is increasingly shaped by where municipalities say yes—and how many operators enter once they do. This panel dives into how leading operators evaluate market entry, manage saturation risk, and align real estate, capital, and community engagement strategies in a highly uneven regulatory landscape.

Laurie Parfitt, LKP Impact Consulting
Sarah Trent, Valley Wellness
Tahir Johnson, Simply Pure Trenton
Tom Armstrong, Fire & Oak Dispensary ; Franklin Roots Dispensary
Oversaturation, Solved: The Dispensary Playbook for Smarter Growth in New Jersey
Oversaturation, Solved: The Dispensary Playbook for Smarter Growth in New Jersey
Oversaturation, Solved: The Dispensary Playbook for Smarter Growth in New Jersey
Oversaturation, Solved: The Dispensary Playbook for Smarter Growth in New Jersey
 
 
12:00 PM - 12:55 PM
Networking Lunch
 
 
 
 
 
 
 
 
1:00 PM - 1:30 PM
Trust Is the Moat: Competing in New Jersey Beyond Price and Potency

As price compression and product parity become more common, trust is emerging as a critical differentiator for NJ Retailers. This conversation explores how operators are building deeper consumer relationships through consistency, transparency, and brand integrity across the retail experience.

Donny Moskovic, Katz & Associates
Stella Morrison, CannaContent
Trust Is the Moat: Competing in New Jersey Beyond Price and Potency
Trust Is the Moat: Competing in New Jersey Beyond Price and Potency
 
 
 
 
1:30 PM - 1:50 PM
Washington Watch: Cannabis Policy and Market Signals
 
Jeff Guillot, Guillot Consulting
Washington Watch: Cannabis Policy and Market Signals
 
 
 
 
 
1:50 PM - 2:20 PM
Building Brands That Sell: Navigating Demand, Price, and Loyalty in NJ Cannabis

As New Jersey’s retail shelves grow more competitive, brand success increasingly depends on how well products align with real consumer demand—not just positioning or price point. This panel explores how brands are navigating premium versus value strategies, responding to price compression, and using community engagement and retailer feedback to stay relevant. The focus is on building products that move consistently, earn loyalty, and make sense for today’s NJ consumer and retailer alike.

Rachelle Gordon, GreenState
Swati Gupta, Moondust USA
Jesce Horton, Grand National
Bran Noonan, OGeez!
Building Brands That Sell: Navigating Demand, Price, and Loyalty in NJ Cannabis
Building Brands That Sell: Navigating Demand, Price, and Loyalty in NJ Cannabis
Building Brands That Sell: Navigating Demand, Price, and Loyalty in NJ Cannabis
Building Brands That Sell: Navigating Demand, Price, and Loyalty in NJ Cannabis
 
 
2:20 PM - 2:40 PM
At the Head of the Table: An Exclusive Conversation with Jason Wild
 
Jason Wild, TerrAscend
Tim Seymour, Seymour Asset Management
At the Head of the Table: An Exclusive Conversation with Jason Wild
At the Head of the Table: An Exclusive Conversation with Jason Wild
 
 
 
 
2:40 PM - 3:10 PM
What Comes After Rapid Growth? Margin Discipline

The next phase of NJ Cannabis will be defined by margin discipline, operational efficiency, and smarter deployment of capital. This panel explores how operators are refining cost structures, optimizing supply chains, and making strategic tradeoffs to stay profitable as growth normalizes.

Trent Woloveck, Jushi
Krista Raymer, C3 Industries
Trip McDermott, Verano
What Comes After Rapid Growth? Margin Discipline
What Comes After Rapid Growth? Margin Discipline
What Comes After Rapid Growth? Margin Discipline
 
 
 
3:10 PM - 3:40 PM
The NY–NJ Feedback Loop: Which Way Does the Spillover Flow?

New York’s cannabis market continues to evolve under a unique regulatory and political framework—one that is influencing capital flows, consumer behavior, and operator strategy across the tri-state region. This panel examines how decisions made by New York regulators and lawmakers are shaping competitive dynamics, supply chains, and investor sentiment well beyond state lines. For New Jersey operators, the conversation is less about comparison and more about understanding how regional policy shifts may affect market positioning, growth strategy, and long-term planning.

Jeff Freeman, Mfused
Dave Vautrin, FLUENT Cannabis
The NY–NJ Feedback Loop: Which Way Does the Spillover Flow?
The NY–NJ Feedback Loop: Which Way Does the Spillover Flow?
 
 
 
 
3:40 PM - 4:00 PM
Inside Trenton: How New Jersey Cannabis Operators Can Engage Policy and Shape Outcomes

Policy decisions made in Trenton continue to influence everything from licensing and compliance to market structure and long-term growth. This panel offers an inside look at what’s happening at the state level—and how operators and industry advocates can engage effectively without losing focus on running their businesses.

 
 
 
 
 
 
 
4:10 PM - 4:30 PM
Exclusive Fireside Chat
 
Lou Magazzu, Law Offices of Louis N. Magazzu
Exclusive Fireside Chat
 
 
 
 
 
4:30 PM - 5:00 PM
Innovating Under Pressure: How NJ Cannabis Brands Advance Products While Navigating Compliance and Retail Reality
 
Sheri Tarr, 68 Partners
Faye Coleman, Pure Genesis
Kate Miller, Miss Grass
Howard Lee, SōRSE Technology
Dr. Roz McCarthy, Black Buddha Cannabis, M4MM
Innovating Under Pressure: How NJ Cannabis Brands Advance Products While Navigating Compliance and Retail Reality
Innovating Under Pressure: How NJ Cannabis Brands Advance Products While Navigating Compliance and Retail Reality
Innovating Under Pressure: How NJ Cannabis Brands Advance Products While Navigating Compliance and Retail Reality
Innovating Under Pressure: How NJ Cannabis Brands Advance Products While Navigating Compliance and Retail Reality
Innovating Under Pressure: How NJ Cannabis Brands Advance Products While Navigating Compliance and Retail Reality
 
5:00 PM - 5:05 PM
Closing Remarks
 
Elliot Lane, IgniteIt
Patrick Lane, IgniteIt
Closing Remarks
 
 
 
 
 
5:00 PM - 6:30 PM
Cocktail Reception
 
 
 
 
 
 
 
 
The Venue

Westin Jersey City Newport

Jersey City, NJ

The Westin Jersey City Newport is located steps from the Newport PATH station. Exchange Place and Journal Square are close by, while Lower Manhattan is a short trip away. Newark International Airport is also 11 miles from our Jersey City Waterfront hotel.

Located on the Hudson River waterfront, and with easy access to train, airport, and ferry, this hotel is the perfect venue for an IgniteIt Cannabis Market Spotlight event and should draw ample audience from NJ, NY, CT, PA, and other markets.

Address: 479 Washington Blvd, Jersey City, NJ 07310

Book Your stay
Directions
Parking

Parking is available adjacent to the hotel property.

PATH Train

Access to the train is only a 5min walk from the hotel

Sponsors
CannaContent
Crowe
Dutchie
Fox Rothschild
HARA Supply
Headset
Melt To Make
Moondust USA
SoRSE Technlogy
Trusted Partners
ATACH
Beard Bros Pharms
Cannabis Chamber of Commerce
Cannabis Noire
CPEAR
FlowerHire
Freedom Grow
GCNC
GrowGeneration
HCCC
Heady NJ
Jews In Weed
Katan Associates International
Katz & Associates
KCSA
M4MM
Mattio
MITA
MJ Biz
NCIA
NJCTA
The Canna Boss Babes
The Mycelia Group
Women Grow

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