Name
The Plant Matters: How Genetics, Terpenes, and Cultivation Strategy Drive Market Advantage
Date & Time
Tuesday, February 10, 2026, 10:15 AM - 10:45 AM
Speakers
Description
Even in a scaling market, product integrity starts with the plant. How are operators leveraging genetics, terpene profiles, and cultivation techniques to differentiate their products—while still meeting the demands of efficiency, consistency, and growth?
Session Type
Panel
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