Name
Building Brands That Sell: Navigating Demand, Price, and Loyalty in NJ Cannabis
Date & Time
Tuesday, February 10, 2026, 1:50 PM - 2:20 PM
Speakers
Description
As New Jersey’s retail shelves grow more competitive, brand success increasingly depends on how well products align with real consumer demand—not just positioning or price point. This panel explores how brands are navigating premium versus value strategies, responding to price compression, and using community engagement and retailer feedback to stay relevant. The focus is on building products that move consistently, earn loyalty, and make sense for today’s NJ consumer and retailer alike.
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