Name
The Store Is the Channel: How Dispensaries Drive Conversion Without Discounts
Date & Time
Thursday, April 30, 2026, 11:05 AM - 11:35 AM
Speakers
Laurie Parfitt, LKP Impact Consulting
Sasha Kadey, Small Circle
Christine Davis, Bloom Cannabis
Chris Ostrowski, Dutchie
Laurie Parfitt Sasha Kadey Christine Davis Chris Ostrowski
Description

As competition increases and pricing pressure builds, disciplined dispensaries are learning that discounting alone doesn’t build durable margin. This session explores how retailers can improve conversion through merchandising, staff education, assortment strategy, and consumer trust—turning the store itself into the most powerful growth channel in a tightening market.

Session Type
Panel
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