Kris Walker is the Co-Founder, President, and Chief Commercial Officer at Hoodie. Hoodie Analytics was founded on the belief that cannabis businesses deserve to have data, systems and processes to make better decisions and more money. Hoodie's team has decades of experience with market measurement, sales effectiveness, and eCommerce intelligence in markets like Consumer Packaged Goods (CPG) and Retail. Now boasting more than 3,000 live point-of-sale and over 40 eCommerce integrations, Hoodie provides the leading industry product graph that connects the disparate systems of the industry. Kris leads Hoodie’s customer acquisition and customer experience efforts — overseeing sales, marketing, analytics, product strategy, and the delivery of successful client outcomes.

Prior to Hoodie, Kris was Senior Vice President and Global Client Leader for Nielsen, the S&P 500 firm and global leader in audience insights, data, and analytics that shape the future of media. At Nielsen, Kris drove product innovation, leveraging Nielsen's data marketplace and broad analytics capabilities to deliver exceptional value for clients' business performance worldwide. Kris is also the co-founder of Big Chalk Analytics, a technology-enabled analytics consulting firm that connects progressive companies with world-class analytics, insights, and talent — including individuals, teams, and suppliers through a proprietary talent network aligned with the most important analytics and insights issues facing the CPG/FMCG industry.

Kris is a passionate global executive with proven experience in transforming start-up and turnaround businesses. He’s awarded and recognized for leading through innovation, building enviable teams and clients, and leveraging strategic and analytical skills to consistently exceed revenue and EBITDA targets. Kris holds a Bachelors of Science in Commerce with Concentrations in Marketing and International Business from the University of Virginia.