Name
The Plant Matters: How Genetics, Terpenes, and Cultivation Strategy Drive Market Advantage
Date & Time
Tuesday, February 10, 2026, 10:30 AM - 11:10 AM
Speakers
David Holmes, Clade9
Joshua Krane, Justice Cannabis Co.
Tanner Travers, Pantheon
Chad Salute, iAnthus Capital Management
Jeanne Sullivan, Verdant Strategies
David Todd, GrowGeneration
David Holmes Joshua Krane Tanner Travers Chad Salute Jeanne Sullivan David Todd
Description

Even in a scaling market, product integrity starts with the plant. How are operators leveraging genetics, terpene profiles, and cultivation techniques to differentiate their products—while still meeting the demands of efficiency, consistency, and growth?

Session Type
Panel
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