Jared Mirsky is a seasoned branding and marketing executive with a proven track record in the cannabis and entertainment industries.

As the Founder & CEO of Wick & Mortar, an award-winning cannabis branding and marketing agency established in 2009, Jared has built one of the most recognized creative firms in the industry. Under his leadership, Wick & Mortar has shaped iconic cannabis brands across the globe, pioneering innovative strategies that blend storytelling, design, and culture. His agency has earned multiple top honors, including Top 40 Under 40 by Marijuana Venture Magazine, the Dope Industry Awards, Entrepreneur 360, and *Global Packaging Awards.

In addition to Wick & Mortar, Jared serves as Head of Brand & Marketing at JASH, a Hollywood studio specializing in comedy films, TV series, and animation. At JASH, he drives brand partnerships, strategic initiatives, and audience engagement, leveraging innovative storytelling and emerging technology to expand the studio’s cultural impact. His creative leadership helped earn a Clio Award for the acclaimed documentary A Humboldt Story.

Jared’s expertise has been recognized in Forbes, Entrepreneur Media, National Geographic, Wired, Cheddar, HuffPost, and CNN Money, and he continues to contribute thought leadership to Forbes, High Times, Entrepreneur, and Beauty Packaging Magazine. He also hosts the influential podcast Rebranding Cannabis, where he explores the intersection of culture, branding, and innovation.

Beyond his professional achievements, Jared’s proudest role is being a father.