Name
Selling Your Product Without Selling Your Soul: Authenticity, Culture & Profit in Cannabis
Date & Time
Wednesday, October 8, 2025, 3:40 PM - 4:10 PM
Speakers
Thomas "Dope As Yola" Araujo, Push Trees
Lance H, First Smoke Of The Day
Josh Kesselman, RAW
Lance Lambert, Grove Bags
Thomas "Dope As Yola" Araujo Josh Kesselman Lance Lambert
Description

In a market where consumer trust is everything, culture matters. This panel features creators and founders who’ve built brands rooted in authenticity—without compromising values. From viral storytelling to grassroots loyalty, they’ll break down how staying true to your voice can drive real revenue.

Session Type
Panel
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