Jason Holland – VP of Product Innovation & Commercial Solutions

Jason Holland has been a leader in the cannabis industry since 2000, bringing over two decades of hands-on expertise in large-scale commercial cultivation. His work spans indoor facilities, greenhouses, and outdoor native soil production, giving him a comprehensive understanding of diverse growing environments.

Jason specializes in irrigation strategy and crop steering to maximize plant health, yield, and quality. Over the years, he has developed a reputation for helping cultivators refine their operations through data-driven nutrient programs, SOP development, and large-scale systems design.

As a consultant and sales leader, Jason focuses on delivering tailored solutions for commercial growers, guiding teams through every stage of the cultivation process from cloning and veg, to flowering, harvest, and curing. His mission is to help cultivators operate more efficiently while achieving consistent, top-tier results.