Elliot Lane is a seasoned media and events leader with nearly seven years of experience building the Cannabis vertical at Benzinga, a prominent financial media outlet for individual investors. Starting on the groundfloor as an individual sales contributor, he quickly rose to lead product & sales for Benzinga’s Cannabis events, transforming them into premier industry gatherings. As the business evolved, Elliot joined the acquisition of Benzinga Cannabis as a Co-Founder of Volari, a new media and events company focused on emerging markets and forward-thinking communities.

Before entering the media world, Elliot spent years managing high-volume restaurants in New York City while pursuing a professional career as an actor and musician. With over two decades of global performance experience, he brings a natural ability to connect with people, drive engagement, and lead with creativity in every aspect of his work.