Name
Beyond the Drop: How You Can Unlock Growth Through Strategic Distribution in a Changing California Market
Date & Time
Wednesday, October 8, 2025, 2:30 PM - 3:00 PM
Speakers
Wesley Hein, Mammoth Distribution
Jun Lee, Nabis
Dawne Morris, Proteus420
Steve Podell, Hyroad; Cypress Ascendant Holdings
Eric Kaufman, Fundcanna
Wesley Hein Jun Lee Steve Podell
Description

California’s distribution landscape is evolving — and understanding those changes is critical to unlocking growth. This panel offers a candid look behind the curtain at how distributors are adapting, where value is being created, and how your brand or retail operation can align for maximum impact. From shelf placement and market coverage to marketing budgets and fulfillment strategy, learn how the most effective partnerships are formed, what distributors are really looking for, and how you can position yourself to thrive alongside them.

Session Type
Panel
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