Name
Compliance Theater? Rethinking Track-and-Trace in a "Complicated" System
Date & Time
Wednesday, October 8, 2025, 2:00 PM - 2:30 PM
Speakers
Hirsh Jain, Ananda Strategy
Amy Larson, RX Green
Brad Lim-Senesac, Genuine Marketing Group
Scott Vasterling, Humboldt Family Farms
Chris Violas, Blaze
Amy Larson, RX Green
Brad Lim-Senesac, Genuine Marketing Group
Scott Vasterling, Humboldt Family Farms
Chris Violas, Blaze
Description
Seed-to-sale tracking was built to ensure accountability—but as the industry scales, many are asking tough questions: Where are the blind spots? Are regulators using the data? And is the system evolving fast enough to keep up with reality on the ground?
Session Type
Panel
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