Sean Scadron is the Senior Director of Business Development at Surfside, where he works with cannabis brands and retailers to accelerate growth through data-driven retail media and commerce marketing strategies. With more than six years of experience in the cannabis industry, Sean specializes in helping operators leverage real consumer purchase data to drive customer acquisition, loyalty, and measurable sales outcomes.

At Surfside, he partners closely with operators across emerging and mature markets to unlock scalable advertising strategies that connect brands with high-intent cannabis shoppers. Sean is passionate about helping the industry evolve through smarter use of retail data and measurable marketing infrastructure.