Name
Winning the Ohio Consumer: Trust, Value and the Regulated Market Edge
Date & Time
Thursday, April 30, 2026, 3:05 PM - 3:35 PM
Speakers
Jessica Ferranti, The Mycelia Group
Edward Schmults, Firelands Scientific
Max Vansluys, Dialed In Gummies
Tiana Arriaga, Standard Wellness
Jessica Ferranti Edward Schmults Max Vansluys Tiana Arriaga
Description

As Ohio’s cannabis market evolves, legal operators face growing competition from cheaper illicit products and hemp-derived alternatives. This panel will explore how brands and retailers can win consumers through trust, access, education, pricing strategy and product value—and what it takes to keep them in the regulated market.

Session Type
Panel
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