Travis is focused on driving the expansion of Surfside, a leading consumer data, advertising, and attribution platform for the cannabis industry. With a background spanning consulting projects in cannabis, television, and media, he specializes in understanding audiences and collaborating with creatives to maximize commercial impact.

A strong advocate for the global cannabis movement, Travis authored his master’s thesis, Marketing in a Stigmatized Environment: Cannabis Products in South Africa, at the University of Cape Town Graduate School of Business. His research has informed his work as a business development and marketing consultant for medical and recreational cannabis projects worldwide.

Having lived and worked across Qatar, China, South Africa, and North America, Travis brings an international perspective to strategy, branding, and distribution. He excels at building diverse teams and aligning them to execute complex projects successfully.

Beyond his professional work, Travis is a storyteller at heart. He regularly writes and performs spoken word and curates community events that provide a platform for others to share their stories, passion projects, and creative work.