Rebecca Maestas Sincere is the Founder & CEO of Maestro Advising, a fractional-CMO practice that builds revenue systems for cannabis, hemp, and culture-driven brands while selectively executing high-leverage GTM, lifecycle, and sell-through programs. Building on decades of experience at top multi-state operators, Rebecca has led brand turnarounds and launches across retail and wholesale, taking portfolios from positioning to measurable growth.
She also drives licensing, sponsorship, and brand-experience partnerships connecting music artists and compliant 21+ brands across cannabis, hemp, and paraphernalia sectors at Regime Music Group.
Board-minded and operator-sharp, Rebecca brings governance, KPI discipline, and compliance-ready workflows that shorten cycle times and tie every dollar to outcomes—making her a high-impact partner for licensing expansions, market entries, and growth-stage advisory.