Ben Larson has spent over a decade building, coaching, and investing in early-stage companies across the tech and cannabis sectors. As CEO of Vertosa, he leads a science-backed, service-first company specializing in advanced infusion technologies that power some of the most trusted cannabis and hemp-infused brands on the market. He also co-hosts the High Spirits podcast, where he explores the evolving landscape of the cannabis industry.
A recognized leader in cannabis innovation, Ben co-founded Gateway in 2015, California’s Silicon Valley-style cannabis accelerator, helping to shape the industry’s entrepreneurial ecosystem. He previously played a pivotal role at Founder Institute, mentoring startups and managing global operations across 100+ cities. His contributions have earned him recognition from Forbes three years in a row as one of the 42 Pioneers to Watch in the Green Rush. Ben is deeply engaged in shaping policy and industry standards for the cannabis industry. He is a founding board member of the Coalition for Adult Beverage Alternatives (CABA) and currently serves as Vice Chair of the National Cannabis Industry Association (NCIA).
Founded in 2018, Vertosa is at the forefront of cannabis innovation, developing patented and patent-pending nanoemulsions that enhance stability, bioavailability, and taste in infused products. With a proven track record of navigating complex regulations and collaborating across the beverage supply chain, Vertosa has earned the trust of Boston Beer Company, GT’s Living Foods, Canopy Growth, and over 150 brands across North America. Recognized by Forbes and MG Magazine as both an industry pioneer and a top employer, Vertosa continues to set the gold standard for cannabis-infused product development.