Brett Puffenbarger is a strategist and operator with 15+ years of experience at the intersection of sales, marketing, and cannabis culture. A recognized LinkedIn Top Voice with an audience of more than 30,000, Brett has built a reputation for telling hard truths about what works—and what doesn’t—when it comes to building sustainable businesses in emerging industries.

He has led turnarounds of underperforming teams, guided startups through scale, and advised some of the best-known brands in cannabis and beyond. As the founder of Good Highdeas and author of the newsletter Higher Margins, Brett blends real-world strategy with sharp commentary on leadership, culture, and revenue operations.

Whether on stage, in the boardroom, or behind the scenes, Brett brings a mix of data-driven decision-making, no-BS communication, and an unwavering focus on execution and team functionality.